Salad Chef was established in July 1993, with personal savings forming the main portion of the seed capital to fund the venture, with small assistance from a bank.
The location chosen for this venture was Vasant Vihar; a premier residential locality of New Delhi, associated mainly with a strata of residents, who typically, apart from a high disposable income have an outlook, which encompasses health food as a need as well as a lifestyle statement.
The objective was to bring together a unique concept offering a variety of fresh salads and add ons such as sandwiches, burgers, bakery & confectionery.
Salad chef became the Pioneers in introducing the calorific count against the products in the Menu and in providing the nutritional chart for the knowledge of its patrons in 1994.
The response was tremendous; the popularity of the Brand grew through word of mouth and regular coverage in popular daily newspapers. It was also ensured that there was a consistent improvement and up gradation of the product range through a rigorous customer feedback system backed by a dependable and ever innovative R&D team.
After the success, it also conducted & coordinated the organization of Salad festival in the city. The High point of Salad festivals was spread of four course 40-50 salads. With the increase in the awareness of Salad concept, Salad Chef ventured into out-doors catering business for different parties and festive occasions.
In 2005, Salad Chef Trading Company was formed to expand the business. Currently it operates seven stores in the Delhi and NCR region. People &media both regard salad chef as “THE” Salad bar.
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