With local flavor and nativity, local cable channels are highly successful for its live chat Show; City based programs, road shows, stage shows, game shows, Kids show, movies, songs, local news, beauty tips, cookery show, doctor’s live, information, events & many more…
Cable Channel provides ability to target the audience based on specific location and demographics. Cable Channel provides local content which people everywhere across all strata of society rely on that, no mainline channels can hope to cover. Your presence here can make a big difference in the way your brand is seen and perceived. Within the budget framework, cable channels can offer you targeted neighborhoods and eliminate areas that you don’t necessarily want or need covered. This is something that satellite channels can never do for you. And with a lower per-spot cost than satellite channels, you can afford to run a large number of commercials, which is one of the big requirements of successful advertising-frequency! Here Viewers can see the commercial & react to it.
According to the sources, cable channels reaches over 90% of total population and ideal for screening longer version TVC, 2 minute short AV presentation on schemes, offers, features & specification, this doesn’t fit in with satellite channels. if it does, it is bound to be highly expensive. What’s more, now that the telecast system of the Cable network is being even digitalized it adds more value and reach.
• In Cable Network, Cable Channels are telecasted in prime band with good signal strength & placed next to leading regional Satellite Channels; hence it has good visibility and better reach.
• More than 80% of the total population belongs to middle class segment. They are completely connected with cable network for its affordability in cost & service.
• Planning Visual Advt. 30 mins once in Cable Channels will make overall media presence more & filled to have a MASSIVE BRAND RECALL ACTIVITY.
• Promotions can be planned alone for Potential/ required areas with maximum spots for better mileage.
• Apart from the cities, more than 95% rural areas are connected by cable network, hence local cable channels can provide effective rural promotions.
• We can customize the promotions with the combination of blockbuster entertainment to create continuous visibility. This show can be additionally crafted with animated pop-ups, bottom & L-Shape display Ads to add top selling points and spread complete brand/product awareness.
• Cable Channel promotions can provide good sales support to Local Store/Dealer/Distributor. Adding their info can guide the viewers to locate the place & avail the service.
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